Email marketing is an incredibly useful and valuable tool for business owners and marketers alike. Using electronic direct mail (eDM) properly can be very powerful, helping you to gain new clients, spread the word about your business, promote the sale of your products and services and, ultimately, boost your bottom line. What’s more, compared to other digital marketing strategies, it is relatively straightforward and simple to do.
Despite the unparalleled power of this digital marketing tool, many small business owners do not take advantage of electronic direct mail (eDM). In fact, it’s estimated that only 64.1% of small businesses use email marketing to market their offerings. This creates a huge opportunity to not only utilise a strategy that others are not using to get ahead but because other small businesses in your niche are not using electronic direct mail (eDM), you can get the upper hand in your niche with relative ease.
Continue reading to learn all you need to know about electronic direct mail (eDM) so you can get ahead of the competition and start growing your client base.
What Exactly Is Email Marketing?
While there are many different approaches to digital marketing nowadays, few have been around longer than electronic direct mail (eDM). However, just because email marketing has been around longer than Google Adwords, social media marketing and other modern digital marketing trends, that does not mean it is any less effective. In fact, email marketing has truly stood the test of time and still offers some of the best ROI that you will see in any form of digital marketing, returning an average of $36 on every $1 spent, which is better than any other form of digital marketing.
Why You Need To Use Electronic Direct Mail (eDM)
In addition to getting the best ROI from your marketing efforts, there are many other benefits to email marketing. First of all, electronic direct mail (eDM) delivers results that you can measure, allowing you to adapt and make changes that will benefit your business with ease moving forward.
Secondly, getting started with email marketing is relatively straightforward and doesn’t require much when it comes to investing your time or money. Compared with some more intensive other forms of digital marketing, such as SEO or SEM, you don’t need to make a consistent financial investment or spend much time on your email marketing campaigns to start seeing initial results. The affordability of email marketing is a big draw for small business owners, especially startups and those that might have limited finances available.
Finally, electronic direct mail (eDM) allows you to communicate directly with your target audience. Using email marketing, you know that any communications you send to your clients or to potential customers are guaranteed to reach them, landing front and centre in their inboxes. This direct approach is much more likely to produce consistent results than other forms of digital marketing, helping you to build your brand and your relationship with your customers moving forward.
Set Clear Goals From The Outset
As with any business decision you make, it’s important to always be looking ahead and have goals in place to keep you accountable. When it comes to electronic direct mail (eDM), there are some important metrics that you should pay close attention to such as:
- Open Rate
This is the number of people who actually open your emails. Getting your emails to someone’s inbox is only half the battle; you need them to open the communications and read what they contain to get the best results.
- Click-Through Rates
This refers to the percentage of people who click through to your website from your emails. The more people that click through to your website, the more your traffic will grow and the better chance you will have of increasing sales.
This metric identifies how many people have acted on the CTA (call to action) that you highlighted in your email. Perhaps you wanted your customers to complete a survey, follow your social media channels or complete a purchase. Improving conversions over time is the ultimate goal of any electronic direct mail (eDM) campaign but first, you need to focus on increasing the open rate, getting more customers to click through and then finally converting.
Start Experiencing The Benefits Of Email Marketing Today
Nowadays, there are many different routes that you can take when it comes to marketing your business. However, of all the digital marketing avenues that you can go down, nothing is likely to get you better results than electronic direct mail (eDM). To find out more about email marketing and how it can help you, get in touch with our team of digital marketing experts at Trafficon today. Our team has the skills, knowledge and expertise needed to ensure you get the best ROI possible from your first campaign. With the help of Trafficon, you will have every chance of reaching your goals moving forward.